Best-Selling Parenting and Children's Book Author

Parenting, Trickery, and the Great Obesity Lie

Parenting involves lots of creativity, yes, but wouldn’t interacting with our children (i.e. playing basketball with them, setting boundaries, communicating about health and fitness, cooking together, taking hikes, bicycling, etc.) be better than stealth and trickery? I’m all for playing outside, but these PSA commercials by Let’s and the accompanying catch-phrase, Mom Was Here, seem to be the exact opposite of involved parenting, or parenting at all for that matter. Mom actually isn’t there…she’s too busy skulking around in the basement, carrying out her nefarious plans, and cackling bwahahaha with a sinister smile.

Here’s the latest PSA in the series:


Wouldn’t this be better…













And here are some interesting statistics:

  • According to the formula the U.S. government employs to measure weight, any person with a BMI over 25 is classified as overweight. BMI stands for Body Mass Index. It is a number that shows body weight adjusted for height. BMI can be calculated with simple math.
  • The B.M.I. doesn’t tell you the percentage of body fat you’re carrying, or how your fat is distributed. According to this measurement, half of the National Basketball Association is overweight or obese. [Muscle mass weighs more than fat, so the more muscular you are, the more likely you’ll be labeled obese!]
  • Until a weight-loss industry funded report by the National Institute of Health in 1998,  “overweight” was defined as having a BMI greater than 27 and “obese” meant your BMI was greater than 32. After the 1998 NIH report, suddenly tens of millions of Americans became “obese” even though they had not gained a pound. Shifting the BMI down two points helped turned obesity into moral panic.

I’m thin and active and healthy. I have friends who are also super active and healthy, but would be considered obese by these standards. Should we be placed in separate ‘classes’ for insurance companies to have an excuse for not providing coverage? Who is all this stealthy number-shifting benefitting? Does tweaking the standards really serve the American public? Does making healthy people feel bad about the body God gave them seem like a good plan to you?  And why does tricking our children instead of parenting them seem like a good idea to anyone? What do you think?

 Related posts:

Too Late For Teens

Communication or Miscommunication 


L.R.Knost is a best-selling parenting and children’s book author and founder and director of Little Hearts/Gentle Parenting Resources, an online resource for gentle parenting education, articles, and research. Books by L.R.Knost include Whispers Through Time: Communication Through the Ages and Stages of Childhood ; Two Thousand Kisses a Day: Gentle Parenting Through the Ages and Stages ; The Gentle Parent: Positive, Practical, Effective Discipline ; and Jesus, the Gentle Parent: Gentle Christian Parenting (Release date: May 2014) the first four books in the Little Hearts Handbook gentle parenting series, as well as her children’s picture books Petey’s Listening Ears and the soon-to-be-released Grumpykins series available from Amazon and other major retailers.

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